SOME DETAILS

Mlengana Group is focused on the empowerment and growth of Africa’s own people – Nurturing your growing needs. The main focus of the brand development was inspired by agriculture and each industry that falls under agriculture namely agri-Processing, telecoms, real estate, and capital.

The logo was inspired by the M in the name Mlengana and the texture was inspired by ploughed fields and other agricultural activities. The different companies within the Mlengana group are differentiated through the use of colour inspired by their industries and African heritage.

SKILLS & TECHNOLOGIES

Applying our extensive research abilities, design skills, and software skills we were able to distil the client’s desires into a well-defined identity. A narrow set of options was provided to the client and was quickly narrowed down and developed into a brand that the client fell in love with instantly. The development process was brief and very few iterations were needed to complete the brand.

Research
Design
Development
Adobe Illustrator CC
0
Days of Work
0
Options Provided to Client
0
Iterations

PROJECT HIGHLIGHTS

null

Simplicity

The client knew exactly what they wanted and we were able to distil their needs into an iconic look.
null

Iconography

A combination of the M from Mlengana and agricultural textures combined into a simple yet effective identity.
null

Colour Palette

Each company in the group was assigned natural colours that associate with their industry and inspired by their African heritage.