Metagenics South Africa

Packaging Design | Website Content | SEO | Mockups | Translations | Focus Sheets

Metagenics South Africa approached Outspire to assist with a large-scale packaging update across their local product range. Our work included label design, product mockups, content translation into Afrikaans, and focus sheet development, all of which were aligned with Metagenics’ global brand guidelines. We also worked on improving the user experience across the South African digital platforms through carefully curated, SEO-optimised product content.

Scope of Work

  • Label Design (English & Afrikaans)

  • Product Mockups

  • Packaging Translations (Afrikaans)

  • Focus Sheet Layouts & Design

  • Website Product Content Updates

  • Motion Graphics (Video content)

  • Social Media Management

  • SEO Copywriting (amipro.co.za & metagenics.co.za)

Timeline

  • Packaging Labels: ~3.5 months (including design, mockups & translation work)

  • Focus Sheets: 1 month

  • Website Updates & SEO: Ongoing during content rollout

  • Social Media: Ongoing

Tools Used

Illustrator, InDesign, Photoshop, ChatGPT (for Afrikaans translations and focus sheet drafts)

Fonts Used

Helvetica Neue LT Pro (Bold Condensed, Black, Condensed, Condensed Oblique)

Project Summary

Although the corporate identity was already in place, we contributed to almost every other visual and content touchpoint for Metagenics South Africa. From compliant and compelling label designs to digital product listings and educational focus sheets, every piece was crafted for clarity and market relevance. On the web, we optimized and expanded product content for amipro.co.za and metagenics.co.za, improving discoverability and readability. Additionally, we manage Metagenics’ social media content, ensuring consistency in tone, look, and customer engagement across platforms.