SOME DETAILS

Bafenyi Integrated Services is a services group consisting of Security, Cleaning, Hygiene, Pest Control and Landscaping.

Bafenyi Integrated Services had requested their social media goals to be based around the exposure of their brand and engagement, so our process is then built around their goals and structured in a way in order to achieve them.

Additionally, Bafenyi Integrated Services asked to have their social media platforms professional and informative on their respective contracting and services, we then create the content with this request in mind and ensure that the social media pages look and feel reflect that.

SKILLS & TECHNOLOGIES

Our process starts with research, where we look at the social media profiles to see how they are set up and where we can update or tweak the page to enhance the user experience. We also take into consideration the business’s competition and research their approach on their social profiles, to try and develop a unique brand and stand apart from the rest.

Once that process has been done, we develop a content calendar, whereby we create the copy for each month and draft how the posts will be designed to match the written copy and the intent behind the post.

Research
Content Creation
Copywriting
Design
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Socia Media Followers
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Percentage Growth
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Monthly Posts
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Social Media Platforms

PROJECT HIGHLIGHTS

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Tone and Voice

The tone in the content needs to be considered as to how the readers will interpret the copy.
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Relevance of copy

The written copy needs to correlate with the goals and targets of each post.
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Image Choice

The image in each post needs to correspond with the copy and the message.
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Choice of Hashtags

Relevant hashtags are added to every post that corresponds to the copywriting.